KRISTEN SHAW

- Designed key features for Raft Data Platform, including AI chatbot, knowledge graph, data pipeline and data lineage tools, and geobuilder, improving user decision-making and data access efficiency. - Integrated UX strategy into product management on mission-critical DoD programs by participating in live field exercises, PMRs, and engaging in warfighter feedback forums to ensure Raft products aligned with mission and technical constraints; translated field insights into product decisions that directly shaped roadmap and prioritization. - Scaled and operationalized UX across DoD and Federal programs by integrating UX processes into technical product development, ensuring user needs shaped DevSecOps and data platform delivery. - Contributed to business growth by leading UX input on 19+ RFPs, demonstrating how user-centered, technically sound design enhances value and mission effectiveness in defense products, with effective procurements of ~$100 million in total contract value. - Mentored and led a team of high-performing UX Designers to deliver consistent, user-centered outcomes across multiple defense and federal programs, aligning design execution with technical and operational goals.

- Led UX strategy for donor-focused digital experiences by aligning design with engagement goals across web platforms. - Redesigned the online checkout flow to resolve user friction, resulting in a 28% boost in conversion and 38% increase in revenue. - Built and rolled out a digital design system to unify UI patterns and enforce web standards across Compassion.com. - Improved donation workflows and content architecture by optimizing navigation and form usability based on user behavior analysis.

- Designed annual visitor guides and marketing campaigns in collaboration with project managers and a production team, delivering cohesive print and digital assets.