With 16+ years of experience, I thrive at the intersection of business goals and human needs, crafting intuitive digital experiences that drive impact. My work spans public, private, and non-profit sectors—each with unique challenges that fuel my passion for problem-solving through human-centered design.
I bring design ingenuity to innovation teams, blending strategy with creativity to make the complex feel effortless. Whether leading design vision, uncovering insights through research, or shaping seamless interactions, I’m here to elevate the experience—for users and organizations alike.
Case Study: Compassion.com Checkout
Improving the usability and conversion rate of the Compassion.com checkout
Case Study: My Baby’s Family
Heuristic evaluation, creating personas, and usability studies for mybabysfamily.com
Case Study: Tactical 16
Navigation and website redesign to optimize content for Tactical16.com
Case Study: Compassion.com Homepage
Optimizing the user experience of the Compassion.com home page
Concentration in Web Design & Development
- Designed key features for Raft Data Platform, including AI chatbot, knowledge graph, data pipeline and data lineage tools, and geobuilder, improving user decision-making and data access efficiency. - Integrated UX strategy into product management on mission-critical DoD programs by participating in live field exercises, PMRs, and engaging in warfighter feedback forums to ensure Raft products aligned with mission and technical constraints; translated field insights into product decisions that directly shaped roadmap and prioritization. - Scaled and operationalized UX across DoD and Federal programs by integrating UX processes into technical product development, ensuring user needs shaped DevSecOps and data platform delivery. - Contributed to business growth by leading UX input on 19+ RFPs, demonstrating how user-centered, technically sound design enhances value and mission effectiveness in defense products, with effective procurements of ~$100 million in total contract value. - Mentored and led a team of high-performing UX Designers to deliver consistent, user-centered outcomes across multiple defense and federal programs, aligning design execution with technical and operational goals.
- Improved usability of DoD data platforms and DevSecOps tools by conducting end-user research and translating insights into actionable UX improvements. - Redesigned Advana’s onboarding experience by identifying user pain points and streamlining instructional content, resulting in increased adoption and faster time-to-value. - Facilitated a design thinking workshop with 20+ stakeholders to align cross-functional teams, uncover unmet needs, and prioritize features that deliver mission impact. - Led UX and product content strategy for Platform One’s marketing site by developing personas, building a design system, and collaborating across teams to improve developer engagement. - Redesigned and launched a website for the Air Force Missileers Association by applying UX best practices to restructure content and enhance site navigation for the user base of 4,000+ former and current missileers and civilians.
- Led UX strategy for donor-focused digital experiences by aligning design with engagement goals across web platforms. - Redesigned the online checkout flow to resolve user friction, resulting in a 28% boost in conversion and 38% increase in revenue. - Built and rolled out a digital design system to unify UI patterns and enforce web standards across Compassion.com. - Improved donation workflows and content architecture by optimizing navigation and form usability based on user behavior analysis.
- Designed marketing collateral, journal publications, and annual reports to support brand and communications strategy.
- Designed annual visitor guides and marketing campaigns in collaboration with project managers and a production team, delivering cohesive print and digital assets.
Tools
〉Pencil/Paper
〉Omnigraffle
〉Balsamiq
〉Photoshop
〉Sketch
Tools
〉JustinMind
〉UXPin
〉Macaw
〉InVision
Tools
〉Brackets
〉CodePen
〉Web Console
Tools
〉UsabilityHub
〉SurveyMonkey
〉TryMyUI – remote user testing
〉UserTesting – remote user testing
〉In-person/moderated user testing
Tools
〉Optimizely
Tools
〉Google Analytics
〉Quantum Metric
Tools
〉Hotjar
〉CrazyEgg
Tools
〉Optimal Workshop (Card Sorting and Tree Testing)